In their production workflow, content creators frequently utilize and subscribe to a wide array of artificial intelligence (AI) applications as both auxiliary tools and primary production instruments. This approach is highly inefficient, both in terms of financial cost and production technicalities.

Recognizing this challenge, Kevin Mintaraga, a seasoned figure in the startup ecosystem, has introduced ByThen. ByThen is an AI application designed to assist in comprehensive, end-to-end content production—ranging from ideation to video creation and editing—all practically packaged within a single application. Content creators can now produce material with greater ease and without the need for multiple application subscriptions, supported by an all-in-one AI companion.

Despite his previous success in founding Bridestory, the largest wedding marketplace in Indonesia, Kevin shows no signs of slowing down when it comes to offering new innovations and breakthroughs in the startup world. His sharp insight into the booming content creator trend, coupled with the rapid adoption of AI, led him to create a super-smart, versatile virtual partner named ByThen.

Kevin explained that AI is already being used to produce vast amounts of content across social media, television, and even cinema. While the quality of AI-generated content continues to improve, producing high-quality content remains a lengthy process because creators must stitch together various subscription-based AI apps.

“So, we saw that content creators need a tool that is easy to use and can help them manage the process from start to finish. With ByThen, creators simply speak to our AI orchestrator to produce content. Even a 10-year-old can use it,” Kevin said.

Kevin added that end-to-end AI content creation applications like ByThen are still rare in Indonesia, and even globally, despite a massive target market and demand. This signifies that the runway for business growth remains wide open.

“It is a clear blue ocean in the market right now,” Kevin remarked.

 

He further elaborated that ByThen’s primary strength lies in providing a seamless user experience for content creators. The application assists creators in generating scripts, storyboards, and videos effortlessly through a single platform.

“Our trained AI orchestrator is the one that generates the script, storyboard, and video content. It also integrates social media algorithms, allowing the content to gain traction and spread widely with ease,” Kevin added.

A Broad Target Market

Thanks to its user-friendly interface, Kevin noted that ByThen can be used by anyone. He explained that ByThen serves as an ideal solution for content creation that does not require the creator to show their face. This is particularly relevant given that currently, around 40% of available content adopts a faceless format.

“A few years ago, content was built around the creator’s face. Today, content can be produced without showcasing the creator at all. ByThen is here to provide a faster and more practical solution for faceless content production,” Kevin explained.

Beyond faceless content creators, ByThen is also built for what Kevin calls “aspiring content creators”—individuals who possess an abundance of ideas but have never produced content because they lack the technical know-how.

“ByThen will help guide them step-by-step until they can successfully create their very first video,” Kevin explained.

Furthermore, the convenience of the ByThen application can yield major benefits for corporations that regularly produce content via conventional methods. Kevin noted that ByThen will help these companies transform their workflows to become more efficient, rapid, and straightforward.

Drawing from his experience establishing the digital marketing agency Mirum Agency back in 2008, Kevin firmly believes that content has become an indispensable element of corporate marketing and branding efforts. Creative content can drive audience engagement to build product awareness, and can even steer consumer purchasing actions.

“So, in this industry, there is affiliation, there is engagement, and there are content creators. All of these components help drive marketing and product sales,” Kevin explained.

On the same occasion, Kevin expressed his appreciation for the role of venture capital firms like Skystar Capital, noting that their presence propels ByThen to continue growing moving forward.

About Skystar Capital

Skystar Capital is a venture capital firm dedicated to empowering founders to become pioneers of innovation and change. Skystar Capital partners with early-stage founders across Indonesia and Southeast Asia. Diverging from traditional venture capital firms, Skystar Capital offers more than just financial investment; it provides industry expertise, access to strategic networks, and various institutional tools to propel founders toward their highest aspirations. To date, Skystar Capital manages a portfolio of more than 50 investments spanning over 9 business sectors, including fintech, edutech, healthtech, proptech, logistics, web3, and more. For more comprehensive information, journalists can access the official website at https://skystar.vc/.

For further information, please contact: 

Christopher Josua 

Head of Communications and Partnerships, Skystar Capital 

Tel: +62817-613-011