Head of Branding

26 Aug 2023


A top end-to-end Home & Living platform in Indonesia that provides retail and services to both customers and interior designers alike.

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  • Accountable for overall Dekoruma branding strategy and execution.
  • Strengthen Dekoruma brand equity to achieve no 1 home living brand in Indonesia by 2024.
  • Manage branding budget, internal and external activity to ensure Dekoruma brand is effectively understood and loved by customer in every customer touch point.
  • Leverage existing Dekoruma digital and offline presence to create a delightful shopping experience.


  • A minimum of 8 years’ experience in building consumer brand in Indonesia, preferably from female or young family related category.
  • Proven success in utilizing multiple channels and enrolling multiple projects to create holistic branding campaign.
  • Strong communication, both in verbal and written, with the ability to synthesize complex processes into communicable information.
  • People person, hands-on with bias for action and strong project management track record.
  • Strong network from media, KOL, artist, communities, etc and proven experiences in leveraging network to boost brand activities.
  • At least Bachelor Degree from reputable University.